For vendors, balancing
customer needs, competitive advantage,
analyst relations, and the channel can seem like an impossible task.
Making your voice heard by focusing on value, differentiation and the passion you bring to your solution is the key to meeting each of these challenges.
For the security and technology product vendor, understanding the market means everything.
InterPoint Group helps vendors establish and improve their position within the global marketplace through end-to-end capabilities that blend rational, quantitative metrics with our clients’ passion and vision.
InterPoint Group brings together our deep knowledge of security and technology products with market intelligence captured from extensive interactions with a large and trusted network of enterprise product buyers to ensure that vendors are correctly aligned with the market, leading the competitive landscape, and properly represented to influencers, analysts, and other industry stakeholders.
Our vendor strategic advisory capabilities include:
Compelling Marking Content
Go-To-Market Strategy
Product Management Advisory
Competitive Analysis
Analyst Engagement
Direct Customer Interaction
Business Development
For more details, please download a PDF of our vendor advisory services:
